La Michoacana Ice Cream
Sonoma, CA
2018 to present
La Michoacana Ice Cream is a very successful business owned by Teresita Fernandez. She opened the shop in 2008 and has built an incredible following for her handmade paletas, ice creams, and Mexican specialties.
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![BPD designed exterior with Spring decorations]()
For the exterior of La Michoacana, BPD designed the color scheme and decorations. We chose a three-color scheme, very much in keeping with the joyful and vibrant branding. On the roof fascia we designed and painted the colorful Paleta shapes to reflect the interior graphics . On several holidays we also designed and install themed decorations on the paletas.
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![La Michoacana Menu Wall]()
The menu and background vinyl graphics reflect the joy and sweetness that Ms. Fernandez desired for her branding. The vibrant paleta shapes add energy and depth to the small space. The floating menus also add both sophistication and pleasant legibility.
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![La Michoacana in Novato]()
The second location in Novato called for different solutions to showcase the graphic branding. Respecting the architecture, BPD highlighted the colors and used the paleta shapes subtly on the windows. We also designed and painted the “Paletitas,” the brand’s playful mascots.
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![Menu wall in Novato]()
Floating menus also adorn the walls in Novato- with lables that can be easily changed as needed.
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![La Michoacana Event Cart]()
The brand certainly translates well to their event cart- with the vibrant colors, strong graphics and signage all reflecting the feeling of joy and sweetness.
